Purpose

Our thoughts, contained in purpose
From field to table.
We are involved in every step from the field to the table
We explore the expanding possibilities of sugar beet.
We can make effective use of sugar beet and increase its value
With the commitment to creating products that are both people and environmentally friendly,
"People friendly" means making products that make people happy
"Environmentally friendly" means making products that reduce burden on the environment
We contribute to the future of Hokkaido and that of Japan.
We will persist in doing what we can and what we should to carry out business that takes into account the future of Hokkaido and Japan

We will continue to endeavor
to develop a sustainable sugar beet industry.
