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The Thought Behind Our New Company Name: Nitten Co., Ltd.

On October 1, 2026, we changed our company name from Nippon Beet Sugar Manufacturing Co.,Ltd.” to “Nitten Co., Ltd.” This new name signifies our commitment to moving forward while building on our history of over 100 years.

2. "Nitten-san" — Carrying Forward a Legacy of Closeness and Trust

We have sublimated "Nitten-san"—a nickname cherished in Hokkaido for a long time—to our new official company name. We are grateful for the history we have shared with our local communities and customers, and we are committed to delivering an even greater familiarity and unwavering trust.

2. A Leap Toward the "Sugar Beet Industry" Beyond "Sugar Manufacturing"

Our company name reflects our commitment to expanding beyond the traditional scope of sugar manufacturing and reimagining our business centered on sugar beets in a broader and deeper way. We will unlock the untapped potential of sugar beets and accelerate our progress toward future challenges.

3. Embodying Our Purpose and Contributing to Japan’s Future

In 2023, we established the following purpose: "From field to table. We explore the expanding possibilities of sugar beet. With the commitment to creating products that are both people and environmentally friendly, we contribute to the future of Hokkaido and that of Japan.” Our new company name reflects our strong determination to embody this purpose and make significant progress toward achieving a sustainable society.

4. New Logo and Tagline

Along with our new company name, we have introduced a new logo and tagline. The logo features a rounded, cursive design that conveys familiarity, cheerfulness, and trust. Additionally, the dot above the "i" in "Nitten" is styled to resemble a sugar beet, symbolizing our aspiration to take flight from our local community to the world. Our tagline, "The bounty of sugar beet, for the future" reflects our purpose and determination to pioneer the future of the entire sugar beet industry.

With our new company name, we are committed to further developing our business. We sincerely ask for your continued support.